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Advanced B2C · Real product SELFIESTREET

A social network on Italy's billboards

Speak to the founder All the work

The story

A consumer app that became a patent-pending media network: from a phone, content reaches billboards across Italy in real time.

Every upload passes an AI check and a human approval before it touches the street. Every billboard plays in sync from one shared clock, even through network failures.

Campaigns for the Vatican and Italy's Ministry of Tourism ran on the platform, with SelfieStreet.

140+
screens on the network
12
cities across Italy
300+
campaigns carried

How it works

  1. Create
  2. Share
  3. Book
  4. Review
  5. Broadcast
An Italian city square in miniature, its billboards showing people's posts from the SelfieStreet app.
A SelfieStreet billboard across the scaffolding of a basilica, people crossing the square.
Live billboard
A SelfieStreet billboard on a green wall above a busy street.
Corso Garibaldi
A SelfieStreet billboard lit at night above shop fronts.
Parioli

What we built

One team carried every part.

  1. 01

    Social app

    Create content and connect with people.

  2. 02

    Screen booking

    Choose a billboard and book your slot.

  3. 03

    Live billboards

    Your content on city screens, in real time.

Disciplines on this project

  • Product experiences
  • Intelligence
  • Digital foundations
  • Physical systems
How the department works
Next case ASTERISK A staff of AI specialists around one person

Let's build your next breakthrough.

Speak to the founder

Chafik Moucharaf

Founder, Encodex

Tell me what you want to build and how you would like to meet. I read every brief personally, and you will hear back from me, not from a sales team.

Email me directly

Speak to the founder

No sales team. The brief comes straight to me.