Phygital media network
ENG-01 · CONSUMER IOT / MEDIAInitial signal
Out-of-home media inventory is static while attention is interactive. A European consumer platform saw the gap: city LED billboards sell impressions in a market that now pays for engagement.
Research finding
Advertisers and venues want proof of engagement. Consumers want a stage. No moderated pipeline existed to connect the two safely on public hardware.
Product thesis
A moderated, patent-backed pipeline that turns user content into paid physical projections — a social platform whose feed ends on a city wall.
Defensibility path
Process IP. A patent on the real-time projection pipeline — filed, counsel-led, with the Encodex founder as patent holder — plus an operational safety layer any competitor must replicate before operating on public infrastructure.
What was built
iOS and Android products, live in stores, bridging mobile engagement with physical urban infrastructure in a major Italian city. High-concurrency streams — Supabase Realtime, Redis, edge computing — synchronize mobile input with physical LED walls in milliseconds. AI content moderation with human-in-the-loop review blocks political and public-figure content for safety on public hardware. Automation ingests content from institutional partners, including a Vatican-affiliated media source, directly to the projection queue. A B2B side serves billboards and agencies; a B2C side serves consumers.
Commercial outcome
An operating network. Live billboards in a major Italian city. Store distribution on both platforms.
Strategic value
A media asset that is hard to copy: the projection pipeline is patent-backed — filed, counsel-led — and the safety layer is the operating license competitors do not have.
On record